MTV Base VJ – Ehiz. Photo: MTV Base
Step aside Omotola – there’s a new FB millionaire in town, and it’s none other than MTVBase.
The pan-African music network is rolling
out the drums to celebrate the big feat, becoming the biggest music
community on Facebook in Africa.
Commenting on the stride, Senior Vice President & Managing Director, Viacom International Media Networks (VIMN) Africa, Alex Okosi, stated, ‘It
is gratifying to see the positive results of the investment we have
made in ensuring that young music lovers can explore and exploit
multiple media platforms to connect with the MTV Base brand and actively
interact with the content they love.’
Nigeria has over six million Facebook
users, with the bulk of that number young men and women drunk on the
spirit of social media. Just like Omotola, and Enoch Adeboye who have
huge following here in Africa, MTV is building up its influence, riding
on its continental operations, with engaging music and video contents.
MTV Base Africa was launched in February
2005 throughout the African continent to deliver a uniquely engaging
mix of entertainment, interactivity, aspirational imagery and programme
content.
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