Twitter overtakes Facebook as preferred social media network for teenagers

Facebook CEO , Mark Zuckerberg had previously admitted that the social media has lost its ‘coolness’ adding that the platform is becoming ‘ubiquitous like a utility. Photo: Facebook

Few years ago, this may have seemed unlikely, however going by recent reports, social networking site, Facebook may have lost its popularity, especially among teenagers and the younger generation.

The social media platform has been usurped from its position by rival social networking and micro blogging service, Twitter.

According to Piper Jaffray’s ‘Taking Stock with Teens’, a semi-annual teen market research report in the US, ‘Twitter is the new king of teens, with 26% naming it as their ‘most important’ social site. Only 23% said Facebook was most important, down from a high of 42%.’

This decline in Facebook’s popularity among ‘cool kids’  may be ascribed to the fact that older generations have also decided to join the social networking site, creating a sort of intrusion into the somewhat ‘private’ lives of teens.

Facebook CEO , Mark Zuckerberg had previously admitted that the social media has lost its ‘coolness’ adding that the platform is becoming ‘ubiquitous like a utility’

While this may be true, Piper Jaffray’s report further added that Facebook-owned Instagram has however increased in popularity with 23% of teens picking it as their No.1 choice, in sharp contrast to last year’s 12%.